How to Formulate a Marketing Strategy Plan

Have you created your 2022 marketing strategy plan yet?

If you haven’t yet, don’t worry because I’m going to give you 4 question prompts so you can start the year off right!

If you’re thinking to yourself, “Why do I need a marketing strategy plan?”

Here’s why:

A marketing strategy plan can help you align your personal and professional values and your private practice goals with marketing strategies that feel right for your practice and that attracts clients.

By creating a plan, you create a clear direction for your marketing efforts where you know exactly when and where you will market your services so you can be closer to your private practice goal sooner.

4 Prompts to Start the Year Off Right

To start formulating your marketing strategy plan, ask yourself the following 4 questions (and write them down):

1. What are my personal and professional values? (List them).
2. What are my 2022 private practice goals? (Define them).
3. Where are my ideal prospective clients? (List the places, professionals, organizations, websites, social media platforms etc. ideal prospective clients are more likely to be).
4. What are 2-3 marketing initiatives that would best align with my values, private practice goals, and most likely to reach my ideal prospective clients?

When you’ve answered these questions, create a calendar with dates for when you intend to implement each of the marketing initiatives throughout the year. If the marketing initiatives you’ve listed have a cost associated with them, you may also wish to pre-plan a maximum budget for each initiative on a monthly or annual basis to help prevent overspending.

Creating a marketing strategy plan can save you time, money and energy as you know exactly which initiatives to use, where to use them, and when to implement them throughout the year.

Want support creating your personalized marketing strategy plan?

I offer 1-1 Business Coaching sessions where I guide you through the process of creating a personalized annual marketing plan.

If you’re interested, let’s chat further about your marketing needs through a free, no-obligation, 15-minute strategy session by booking yourself directly into my calendar today.

If you cannot find a time that fits your schedule, please connect with me and we can schedule a time that works best for you.